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Conversion Optimization
A research-led optimization programme. We work from your analytics, session data, and customer input — not from a checklist of generic best practice.
Problems we solve
- Traffic that grows while revenue does not
- High cart abandonment with no clear cause
- Tests that never reach a conclusion
- Conflicting opinions about what to change next
Who this is for
- Stores with traffic that is not converting
- Teams that have run tests without reaching conclusions
- Merchants with high cart or checkout abandonment
- Businesses wanting decisions grounded in their own data
What is included
- Analytics and tracking review
- Qualitative and quantitative research
- Prioritised experiment roadmap
- Test design, build, and analysis
- Checkout and funnel work
- Documented results, including the losses
How we work
- 01
Measure
Confirm the data can be trusted before acting on it.
- 02
Research
Find where and why intent is lost.
- 03
Prioritise
Rank opportunities by impact and effort.
- 04
Test
Run experiments to significance.
- 05
Report
Publish what happened either way.
What you provide
- Analytics and any session-recording access
- Order and revenue data for the period under review
- Any prior test results and their outcomes
- Permission to deploy changes to a staging environment
Typical timeline
Indicative only. The timeline for your engagement is agreed in the written scope.
- Research
- 2 weeks
- Analytics review, funnel analysis, session and customer input.
- Prioritisation
- 1 week
- A ranked backlog of changes with the reasoning behind each one.
- Experiments
- 4+ weeks
- Changes shipped one at a time and measured against a baseline.
- Reporting
- Ongoing
- What changed, what moved, and what did not.
Questions we are asked
- Will you guarantee an uplift?
- No. Anyone guaranteeing a specific percentage is guessing. We commit to a rigorous process and honest reporting on what it produced.
- What if our traffic is too low to test?
- We say so, and we work from established patterns and qualitative research instead of pretending a test was conclusive.
- Do you need to change our checkout?
- Only where the platform allows it and the data points there. Many of the biggest wins are before checkout.