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Design & Redesign
Commerce design that survives contact with a real catalog: art direction, a working design system, and production-ready screens for every state a shopper actually meets.
Problems we solve
- A store that looks nothing like the brand elsewhere
- Inconsistent pages built by different hands over time
- Design files that never quite match the live store
- Mobile treated as an afterthought
Who this is for
- Stores whose site no longer matches the brand
- Teams with inconsistent pages built by different hands
- Merchants preparing a rebrand or a new product line
- Anyone whose mobile experience was an afterthought
What is included
- Art direction and visual language
- Design system and component library
- Key template design across all states
- Mobile-first layouts
- Design-to-build handover with engineering
How we work
- 01
Discovery
Brand, audience, and catalog realities.
- 02
Direction
Two or three distinct directions, one chosen.
- 03
System
Tokens, components, and templates.
- 04
Production
Every template and state designed for build.
What you provide
- Brand guidelines and assets where they exist
- Product photography and any content you want featured
- Examples of work you like and work you do not
- Access to the current store for reference
Typical timeline
Indicative only. The timeline for your engagement is agreed in the written scope.
- Discovery
- 1 week
- Brand, audience, and the realities of your catalogue.
- Direction
- 1–2 weeks
- Two or three distinct directions; you choose one.
- System
- 2–3 weeks
- Tokens, components, and templates built out.
- Production
- 2–4 weeks
- Every template and state designed ready for build.
Questions we are asked
- Do you build what you design?
- Yes, in most cases. Design and development sit on the same team, so nothing is thrown over a wall.
- Can we use our existing theme?
- Often. Where the theme is sound we redesign inside it rather than rebuilding from scratch.
- How many revision rounds are included?
- Revisions inside the agreed scope are part of the work. The number of formal rounds is set in the scope before we start.