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Marketing & Growth
Acquisition and retention run as a single system, with shared measurement, so paid media, lifecycle, and on-site experience are not pulling in different directions.
Problems we solve
- Rising acquisition cost with flat repeat rate
- Email and ads run by teams that never speak
- No reliable view of channel contribution
- Campaigns launched without a retention plan behind them
Who this is for
- Stores whose acquisition cost is rising
- Teams with a list they are not using well
- Merchants launching into a new market or channel
- Businesses wanting acquisition and retention run as one system
What is included
- Channel and account audit
- Measurement and attribution setup
- Paid media planning and management
- Lifecycle and retention flows
- Creative testing programme
- Reporting your team can read
How we work
- 01
Audit
Accounts, spend, and current measurement.
- 02
Plan
Channel mix, budget, and targets.
- 03
Operate
Campaigns, flows, and creative in cycle.
- 04
Review
Regular reporting and reallocation.
What you provide
- Access to ad, email, and analytics accounts
- Historical spend and performance data
- Product margins so we can judge what is actually profitable
- Brand and creative assets
Typical timeline
Indicative only. The timeline for your engagement is agreed in the written scope.
- Account review
- 1–2 weeks
- Channel structure, spend efficiency, and lifecycle coverage.
- Plan
- 1 week
- Channel mix, budget, and messaging agreed in writing.
- Execution
- Ongoing
- Campaigns, flows, and creative shipped on an agreed cadence.
- Reporting
- Monthly
- Performance tied back to revenue, not impressions.
Questions we are asked
- Do you handle creative?
- Yes — creative is produced with the same team that designs the store, so the ad and the landing page agree with each other.
- What budget do we need?
- It depends on the market and margin. We tell you during the review if the budget is not enough to learn anything.
- Can you work alongside our in-house team?
- Frequently. We can own a channel, or support your team on strategy and reporting.