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Store Development
We build and rebuild storefronts as engineered products: a clean theme or headless architecture, a component system your team can extend, and a performance budget that holds as the catalog grows.
Problems we solve
- A theme that has been patched so many times nobody wants to touch it
- Slow category and product pages on mobile
- Every small change needing an agency ticket
- Growth blocked by a checkout or catalog structure that no longer fits
Who this is for
- Merchants outgrowing a patched theme
- Teams planning a replatform or headless build
- Catalogues large enough that page speed has become a revenue problem
- In-house teams who need a maintainable codebase to work in
What is included
- Architecture and technical discovery
- Storefront or headless build
- Reusable section and component library
- Performance and Core Web Vitals work
- Migration and launch support
- Handover documentation for your team
How we work
- 01
Audit
We review the current build, data, and constraints before proposing anything.
- 02
Architecture
Structure, stack, and component model agreed in writing.
- 03
Build
Iterative delivery on a staging store you can review at any point.
- 04
Launch
Migration, QA, and monitored release.
- 05
Aftercare
A support window, then optional ongoing engineering.
What you provide
- Admin access to the current store and its staging environment
- Analytics and search console access
- Brand assets, fonts, and any existing design files
- A named decision-maker for sign-off
Typical timeline
Indicative only. The timeline for your engagement is agreed in the written scope.
- Audit and architecture
- 1–2 weeks
- Review of the current build, data, and constraints, then a written architecture.
- Build
- 4–10 weeks
- Iterative delivery on a staging store, reviewed as work lands.
- Launch
- 1 week
- Migration, QA against a release list, and a monitored deployment.
- Aftercare
- 2–4 weeks
- A support window for fixes before optional ongoing engineering.
Questions we are asked
- Do we have to replatform?
- Usually not. We start with an audit and only recommend a replatform when the current setup genuinely blocks what you need to do.
- Can our own developers work in the result?
- That is the goal. You get a component library, conventions, and handover documentation so your team is not dependent on us.
- What happens to our existing apps?
- We inventory them during the audit, keep what earns its place, and replace what is duplicating work or hurting performance.